Replies in 30 seconds, warms over multiple touches, hands off only when ready.
Inbound leads go cold while reps are busy. The first reply takes hours or days, qualification is inconsistent, and follow-up stops after one or two attempts, so genuinely interested buyers slip away before anyone talks to them.
Every inbound gets a sub-minute first response and a consistent qualification path, so reps spend their time on conversations that are already warm instead of chasing cold ones.